Trade Fair Boosts Cambodian Tourism in Sihanoukville

The Preah Sihanouk Provincial Administration organized a five-day Tourism and Trade Fair from March 26 to 30, which aimed to attract more tourists to the province and foster investment in new tourism products and services. The event, held at Techo Square in Sihanoukville, featured 250 booths and 58 VIP booths, showcasing various exhibits to entice tourists, promote investment, uphold national cultural values, and enhance trade cooperation with the province.

The fair, which concluded successfully, drew a significant crowd, with past attendance figures ranging between 70,000 and 80,000 visitors in person, in addition to online views. Alongside the exhibition, the provincial authorities arranged a series of entertainment activities, including art, culture, and traditional displays such as paintings and visual arts exhibitions, along with workshops and meetings.

Private Sector Networking To Connect Tourism 

Taing Sochet Kresna, the Provincial Department of Tourism director, emphasized the importance of the fair, noting that despite the province’s abundant natural resources such as beautiful beaches and other attractions, there is a need for additional infrastructure and high-quality services to encourage visitors to prolong their stay.

Chhay Sivlin, the president of the Cambodia Association of Travel Agents (CATA), lauded the event as a significant boost for Preah Sihanouk and the entire Kingdom, especially considering the province’s status as a premier beach destination. She highlighted the fair’s role in showcasing tourism and trade products to neighboring countries and providing investment opportunities.

Sivlin described the fair as a prime networking platform for the private sector, facilitating operational meetings between businesses, government entities, and development partners. These discussions focused on promoting tourism investment within the Cambodia-Vietnam-Thailand economic corridor, aiming to strengthen cooperation and foster development.

Overall, the Tourism and Trade Fair in Preah Sihanouk was deemed a resounding success, not only in attracting tourists and investors but also in fostering collaboration and advancing the province’s tourism sector. Through such initiatives, the province continues to position itself as a vibrant and attractive destination for visitors and investors alike.

Tom Starkey
Author: Tom Starkey

Tom Starkey is an International Development graduate from Sussex University with 12-years of experience across 4 continents, Tom's goal is that he wants to showcase his love for Cambodia, where he lives, works and now happily calls home.

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