Tiger Beer, Baramey, and VannDa Unleash a New Era for Cambodian Music
Phnom Penh’s music scene is about to experience a groundbreaking shift as Tiger Beer, Baramey, and VannDa join forces in a bold new collaboration designed to elevate Cambodian music to global recognition. More than just a brand partnership, this alliance represents a shared commitment to empowering Khmer artists and giving them a platform to thrive internationally. With VannDa leading the charge as Cambodia’s most celebrated rapper, the collaboration marks a defining moment for the country’s music industry.
Taking Cambodian Talent to the World Stage
For Tiger Beer, progress is about amplifying voices and creating opportunities. Recognizing the immense potential of Cambodian music, the brand is partnering with Baramey and VannDa to push local talent beyond borders. VannDa has already made history as the first Southeast Asian rapper to perform at the Paris Olympics closing ceremony, and now, with this collaboration, he is set to take his artistry to even greater heights.
Cambodia’s First-Ever Super Concert
The partnership kicks off with the first-ever Super Concert in Cambodia, an unprecedented live music spectacle that will set a new benchmark for entertainment in the country. Beyond the local stage, VannDa will embark on a series of international performances, introducing the raw energy and unique sounds of Cambodian hip-hop to a global audience. This is more than just a concert; it’s a movement, one that cements Cambodia’s position in the worldwide music landscape.
VannDa’s Vision for Cambodian Music
At the official launch event, VannDa expressed his gratitude and excitement: “It is an honor to have Tiger Beer recognize my passion for music and to have Baramey Production standing alongside me to elevate Cambodia’s music industry. Treyvisai, my third album, is a deeply personal project that has taken years of dedication, blending new sounds and emotions for my fans. Thanks to Tiger’s belief in our vision, we are building something that will inspire the next generation of Cambodian artists to dream bigger and achieve more.”
The collaboration extends beyond concerts and albums. The Rapper, Cambodia’s most anticipated music competition, will also be powered by this partnership, with Tiger Beer as the main sponsor for Seasons 2 and 3. As fresh talent emerges, the competition will provide a launchpad for young Cambodian artists, giving them a chance to shine on the international stage.
Laura Mam, CEO and Co-Founder of Baramey Production, emphasized the importance of redefining entertainment partnerships: “VannDa’s career has flourished because of the fans. We wanted a collaboration that ensures his music is accessible to all generations in a responsible way. That’s why we partnered with Tiger in spaces that align with our vision—concerts, music videos, and international platforms. Tiger’s commitment to pushing Cambodian music forward is truly visionary.”
More Than Music: Tiger Street Football Kicks Off
As part of its broader mission to support Cambodian talent, Tiger Beer is also launching Tiger Street Football, bringing the same spirit of ambition and passion to sports. With opportunities for winners to experience Manchester United matches live, the campaign is set to ignite the competitive fire of Cambodian football fans while further strengthening the brand’s commitment to uniting communities through entertainment.
With 2025 shaping up to be a pivotal year for Cambodian music, this collaboration between Tiger Beer, Baramey, and VannDa marks the beginning of a new era. More than just a celebration of music, it’s a movement designed to uncage talent, fuel ambition, and put Cambodia firmly on the global stage.
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Author: Tom Starkey
Tom Starkey is an International Development graduate from Sussex University with 12-years of experience across 4 continents, Tom's goal is that he wants to showcase his love for Cambodia, where he lives, works and now happily calls home.
