Siem Reap in Focus: The Voices, Trends, and Takeaways from One Vision 2025
Held at the Rose Apple Square Auditorium on June 14, 2025, One Vision, One Siem Reap brought together some of the biggest players in tourism, real estate, technology, and sustainability, joined by a diverse audience representing nearly every corner of Cambodia.
From business leaders to creatives, hospitality veterans to startup founders, the event attracted participants from Phnom Penh, Kep, Kampot, and beyond — all united by a deep love for Siem Reap and Cambodia. It was a true reflection of this year’s theme: Growth Through Collaboration.
Initiated by IPS Cambodia and ULS Cambodia, organized by Phoenix Lab Asia, and supported by the Siem Reap Tourism Club, the event served as a platform for cross-sector dialogue, shared ideas, and new partnerships, all with one goal: shaping Siem Reap’s future together.
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As Ty Chea, Head of International Agency Expansion at ULS Cambodia, said in his opening remarks:
“Last year, our focus was on Sustainable Tourism. This year, we gather under a new theme: Growth Through Collaboration. But while the themes may evolve, our mission remains constant — One Vision, One Siem Reap. I believe everyone in this room and across our wider community holds both the potential and the responsibility to contribute. To help grow Siem Reap, each in their own way.”
James Whitehead, IPS Cambodia
Siem Reap Real Estate Market Outlook 2025
James outlined the accelerating momentum in Siem Reap’s property sector, with landed homes and villas driving strong investor interest. Villas are delivering 5–9% rental yields and up to 30% capital gains in top-performing areas.
He emphasized that while Phnom Penh is saturated and Sihanoukville is rebounding, Siem Reap is showing consistent growth due to lifestyle appeal and infrastructure upgrades. Mixed-use projects, green zones, and areas near Angkor Golf Course are hotspots.
“Siem Reap is entering a new chapter. Investors today aren’t just chasing returns. They’re looking for lifestyle and long-term value.”
Kim Minea, Cambodia Tourism Board
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Marketing Cambodia as a Global GEM
At the forum, Cambodia Tourism Board CEO Kim Minea introduced the GEM approach to fostering tourism growth, positioning Cambodia as more than just a destination, but a precious resource of untapped experiences.
The strategy is built on three key pillars:
- Global Promotion: Showcasing Cambodia on the international stage through powerful storytelling, integrated media campaigns, and stronger country branding to attract both tourists and investors.
- Evidence-Based Strategy: Driving decisions through SMART goals and measurable targets including 5% growth in high-season and 10% in green-season air passenger arrivals, guided by annual traffic analytics and market segmentation.
- Market Partnerships: Uniting stakeholders from public and private sectors to build collaborative tourism frameworks, establish joint targets, and share resources and innovations.
Minea stressed that Cambodia’s tourism narrative must evolve beyond temples and tradition to highlight new experiences, sustainable tourism zones, and regional accessibility.
“Cambodia truly is a G.E.M. and through Global Promotion, Evidence-Based Strategy, and Market Partnerships, we’re unlocking its full potential and redefining how the world sees us.”
Nikolas Hatz, GIZ Cambodia
Digital Transformation in Business and Tourism
Nikolas highlighted how tourism is now digital-first. A business that isn’t online. Whether on Google Maps, Facebook, or even TikTok, is at risk of being invisible to today’s travelers.
He explained how digitizing backend operations and customer journeys can not only improve efficiency but also help providers make more sustainable choices. From digital check-ins to CRM systems and guest directories via QR code, these tools boost productivity and resource efficiency.
“If your business isn’t online, you’re being left behind. Tourists are digital and your services need to meet them there.”
Catherine Germier-Hamel, Millennium Destinations
Sustainability in Tourism
Catherine argued that sustainability is not a bonus, it must become the baseline. True sustainable tourism addresses economic, social, and environmental responsibilities across all stakeholders.
She shared principles like shared prosperity, cultural preservation, inclusiveness, and global understanding, while reminding the audience that sustainability is not just an ethical issue — it’s a business imperative for long-term success.
“Sustainability is not a trend. It’s a responsibility. Businesses that embrace it now are building resilience for the future.”
Special Presentation: Lionel Maitrepierre, Pestlab Exterminator Cambodia
Nature as a New Tourism Pillar
French-Cambodian entrepreneur Lionel Maitrepierre shared an inspiring perspective on how Siem Reap can become not only a cultural and historical destination, but a nature destination as well.
He spoke about the importance of shifting to nontoxic pest control solutions, especially in tropical environments like Cambodia’s, where preserving biodiversity is critical to the tourism ecosystem. He also highlighted the rise of resistant mosquitoes and the need for smarter, greener pest strategies.
One of the most exciting projects shared was the Siem Reap Giant Silk Moth Project, a collaboration with the Banteay Srei Butterfly Centre. This initiative aims to reintroduce native species like the silk moth into eco-conscious resorts and gardens across the city.
“We’re not just protecting nature, we’re inviting it back into our everyday spaces, making Siem Reap even more magical for visitors and residents alike.”
📍 Learn more: Siem Reap Giant Silk Moth Project
A Big Reveal from H.E. Mr. Ngouv Sengkak, Vice Governor of Siem Reap
Tourism Insights First Heard at One Vision, One Siem Reap 2025
H.E. Mr. Ngouv Sengkak delivered a powerful message packed with exclusive updates on Siem Reap’s development.
He revealed that tourism is rebounding fast, with 2.79 million visitors arriving in the first five months of 2025 — a staggering 53% increase from the same period in 2024. This was supported by over 3,400 flights, improved international connections, and a booming domestic market.
The Vice Governor also highlighted major urban infrastructure improvements such as stormwater drainage, street lighting, and sidewalk upgrades. The key factors in improving livability for both tourists and locals.
Read more about the latest Siem Reap Tourism Insights here.
Special Guests and Supporters
- Mr. Sam OL, Executive Director of the Siem Reap Tourism Club, reaffirmed the association’s commitment to sustainable tourism and promoting Siem Reap as a hub for digital nomads and retirees.
- Ms. Kanwana Hemkamon, Deputy Consul-General of the Royal Thai Consulate-General, attended as a special guest, reflecting growing regional cooperation.
- The event featured vibrant cultural performances by The Labyrinth Apsara Dance Troupe and Medha Women Drummers, which kept the energy high even during early technical delays.
Sponsor Recognition
Thank you to the generous sponsors whose contributions made the event possible:
- Siem Reap House — Rose Apple Auditorium venue
- Velea at Rose Apple Square — Five exclusive vouchers including a one-night stay
- We Love Siem Reap — Local discount coupons
- Angkor Golf Resort — Two 18-hole golf vouchers
- Artisans Angkor — Panelist gifts
- Celliers d’Asie Siem Reap — Premium wine gift bags
- Kaifun — 20 dining vouchers worth $20 each
- Mekong Fine Food — 200 Miyagi oysters
- Malongo Cambodia — Coffee machine + two $100 gift vouchers
- Commune at Rose Apple Square — VIP guest accommodation
- Summer Bay Beach Club & Cabins — One-night stay for two
- BookMe+ — Online registration support
- Azure Media — Video coverage
- The Labyrinth — Cultural dance performance
- eau Kulen — 10 cases of water
- Pestlab Exterminator Cambodia — Special presentation
- Spoons Café and Restaurant — Event catering
- Wing Bank — 100 tote bags and notebooks
Special thanks to our media partners: Cambodia Lifestyle and Cambodia Investment Review
Closing Reflections
One Vision, One Siem Reap 2025 wasn’t just about talks and presentations. It was about showing what’s possible when people care enough to collaborate.
As Jennie, IPS Cambodia’s Marketing Director, shared:
“We filled every seat. We filled the room with passion and purpose. And if tonight sparks even one new collaboration, that’s already a result worth showing up for. For Siem Reap. For Cambodia.”
With more data, more ideas, and more energy than ever before, this year’s event didn’t just spotlight the future — it started building it.
Looking Ahead
This event may have wrapped, but the momentum continues.
Let’s use the months ahead to build on what we’ve started, deepen collaboration, and turn shared ideas into visible progress. So by the time we gather again next year, we won’t just be talking about potential — we’ll be showcasing what’s been made possible.
Until then, let’s keep pushing forward, for Siem Reap, for Cambodia.
🎥 Full video release coming soon! Thanks to Azure Media, a full video of the One Vision, One Siem Reap 2025 forum will be released soon. Stay tuned on IPS Cambodia’s YouTube, Facebook, and other social channels to relive the insights, highlights, and energy of this year’s event.
Held at the Rose Apple Square Auditorium on June 14, 2025, One Vision, One Siem Reap brought together some of the biggest players in tourism, real estate, technology, and sustainability, joined by a diverse audience representing nearly every corner of Cambodia.
From business leaders to creatives, hospitality veterans to startup founders, the event attracted participants from Phnom Penh, Kep, Kampot, and beyond — all united by a deep love for Siem Reap and Cambodia. It was a true reflection of this year’s theme: Growth Through Collaboration.
Initiated by IPS Cambodia and ULS Cambodia, organized by Phoenix Lab Asia, and supported by the Siem Reap Tourism Club, the event served as a platform for cross-sector dialogue, shared ideas, and new partnerships, all with one goal: shaping Siem Reap’s future together.
As Ty Chea, Head of International Agency Expansion at ULS Cambodia, said in his opening remarks: “Last year, our focus was on Sustainable Tourism. This year, we gather under a new theme: Growth Through Collaboration. But while the themes may evolve, our mission remains constant — One Vision, One Siem Reap. I believe everyone in this room and across our wider community holds both the potential and the responsibility to contribute. To help grow Siem Reap, each in their own way.”
James Whitehead, IPS Cambodia
Siem Reap Real Estate Market Outlook 2025
James outlined the accelerating momentum in Siem Reap’s property sector, with landed homes and villas driving strong investor interest. Villas are delivering 5–9% rental yields and up to 30% capital gains in top-performing areas.
He highlighted new opportunities in emerging districts like New Siem Reap City—where there are no height restrictions due to proximity to Angkor Wat—and noted increasing demand for lifestyle-driven investments fueled by longer-stay visas and regional affordability.
He emphasized that while Phnom Penh is saturated and Sihanoukville is rebounding, Siem Reap is showing consistent growth due to lifestyle appeal and infrastructure upgrades. Mixed-use projects, green zones, and areas near Angkor Golf Course are hotspots.
“Siem Reap is entering a new chapter. Investors today aren’t just chasing returns. They’re looking for lifestyle and long-term value.”
Kim Minea, Cambodia Tourism Board
Marketing Cambodia as a Global GEM
At the forum, Cambodia Tourism Board CEO Kim Minea introduced the GEM approach to fostering tourism growth, positioning Cambodia as more than just a destination, but a precious resource of untapped experiences.
The strategy is built on three key pillars: • Global Promotion: Showcasing Cambodia on the international stage through powerful storytelling, integrated media campaigns, and stronger country branding to attract both tourists and investors. • Evidence-Based Strategy: Driving decisions through SMART goals and measurable targets including 5% growth in high-season and 10% in green-season air passenger arrivals, guided by annual traffic analytics and market segmentation. • Market Partnerships: Uniting stakeholders from public and private sectors to build collaborative tourism frameworks, establish joint targets, and share resources and innovations.
He placed strong emphasis on promoting Cambodia during off-peak seasons, encouraging the industry to diversify offerings for longer-stay travelers like retirees and digital nomads. Platforms such as Cambodia Lifestyle were spotlighted for creating visibility among these high-value markets.
“Cambodia truly is a G.E.M. and through Global Promotion, Evidence-Based Strategy, and Market Partnerships, we’re unlocking its full potential and redefining how the world sees us.”
Nikolas Hatz, GIZ Cambodia
Digital Transformation in Business and Tourism
Nikolas highlighted how tourism is now digital-first. A business that isn’t online—whether on Google Maps, Facebook, or even TikTok—is at risk of being invisible to today’s travelers.
He explained how digitizing backend operations and customer journeys can not only improve efficiency but also help providers make more sustainable choices.
He encouraged simple but high-impact tools: Google listings, digital menus, QR-based guest directories, CRM tools, and automation like chatbots and e-payments. These not only enhance customer experience but also support sustainability and resource savings.
“If your business isn’t online, you’re being left behind. Tourists are digital and your services need to meet them there.”
Catherine Germier-Hamel, Millennium Destinations
Sustainability in Tourism
Catherine argued that sustainability is not a bonus—it must become the baseline. True sustainable tourism addresses economic, social, and environmental responsibilities across all stakeholders.
She shared principles like shared prosperity, cultural preservation, inclusiveness, and global understanding.
She urged businesses to go beyond “greenwashing” and look at how sustainability can be embedded into day-to-day decisions—from sourcing and staffing to partnerships and marketing.
“Sustainability is not a trend. It’s a responsibility. Businesses that embrace it now are building resilience for the future.”
Special Presentation: Lionel Maitrepierre, Pestlab Exterminator Cambodia
Nature as a New Tourism Pillar
French-Cambodian entrepreneur Lionel Maitrepierre shared an inspiring perspective on how Siem Reap can become not only a cultural and historical destination, but a nature destination as well.
He spoke about the importance of shifting to nontoxic pest control solutions, especially in tropical environments like Cambodia’s, where preserving biodiversity is critical to the tourism ecosystem.
He shared how nature-based innovations can be a core part of tourism experience, not just a background feature.
One of the most exciting projects shared was the Siem Reap Giant Silk Moth Project, a collaboration with the Banteay Srei Butterfly Centre. This initiative aims to reintroduce native species like the silk moth into eco-conscious resorts and gardens across the city.
“We’re not just protecting nature, we’re inviting it back into our everyday spaces, making Siem Reap even more magical for visitors and residents alike.” 📍 Learn more: Siem Reap Giant Silk Moth Project
A Big Reveal from H.E. Mr. Ngouv Sengkak, Vice Governor of Siem Reap
Tourism Insights First Heard at One Vision, One Siem Reap 2025
H.E. Mr. Ngouv Sengkak delivered a powerful message packed with exclusive updates on Siem Reap’s development.
He confirmed that tourism arrivals for the first five months of 2025 reached 2.79 million — a 53% jump over the same period in 2024 — supported by more than 3,400 flights and a surge in domestic tourism.
The Vice Governor also highlighted major urban infrastructure improvements such as stormwater drainage, street lighting, and sidewalk upgrades. These were framed not just as public works but as strategic enablers of livability, tourism experience, and business investment.
📌 These insights were shared publicly for the first time at One Vision, One Siem Reap, reinforcing the forum’s role as a real-time knowledge hub for Siem Reap’s development.
Special Guests and Supporters
• Mr. Sam OL, Executive Director of the Siem Reap Tourism Club, reaffirmed the association’s commitment to sustainable tourism and promoting Siem Reap as a hub for digital nomads and retirees.
He also emphasized the need for cross-sector cooperation to scale up services and infrastructure tailored to long-stay visitors. • Ms. Kanwana Hemkamon, Deputy Consul-General of the Royal Thai Consulate-General, attended as a special guest, reflecting growing regional cooperation. • The event featured vibrant cultural performances by The Labyrinth Apsara Dance Troupe and Medha Women Drummers, which kept the energy high even during early technical delays.
Sponsor Recognition Thank you to the generous sponsors whose contributions made the event possible:
- Siem Reap House — Rose Apple Auditorium venue
- Velea at Rose Apple Square — Five exclusive vouchers including a one-night stay
- We Love Siem Reap — Local discount coupons
- Angkor Golf Resort — Two 18-hole golf vouchers
- Artisans Angkor — Panelist gifts
- Celliers d’Asie Siem Reap — Premium wine gift bags
- Kaifun — 20 dining vouchers worth $20 each
- Mekong Fine Food — 200 Miyagi oysters
- Malongo Cambodia — Coffee machine + two $100 gift vouchers
- Commune at Rose Apple Square — VIP guest accommodation
- Summer Bay Beach Club & Cabins — One-night stay for two
- BookMe+ — Online registration support
- Azure Media — Video coverage
- The Labyrinth — Cultural dance performance
- eau Kulen — 10 cases of water
- Pestlab Exterminator Cambodia — Special presentation
- Spoons Café and Restaurant — Event catering
- Wing Bank — 100 tote bags and notebooks
Special thanks to our media partners: Cambodia Lifestyle and Cambodia Investment Review
Closing Reflections
One Vision, One Siem Reap 2025 wasn’t just about talks and presentations. It was about showing what’s possible when people care enough to collaborate.
As Jennie, IPS Cambodia’s Marketing Director, shared: “We filled every seat. We filled the room with passion and purpose. And if tonight sparks even one new collaboration, that’s already a result worth showing up for. For Siem Reap. For Cambodia.”
The full panel discussion video—featuring these insights and more—will be released soon via Azure Media. Stay tuned to IPS Cambodia’s YouTube and Facebook pages.
With more data, more ideas, and more energy than ever before, this year’s event didn’t just spotlight the future — it started building it.
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Author: Tom Starkey
Tom Starkey is an International Development graduate from Sussex University with 12-years of experience across 4 continents, Tom's goal is that he wants to showcase his love for Cambodia, where he lives, works and now happily calls home.
