ABC launches Cambodia’s First Whisky-Infused Beer
In a groundbreaking move, ABC Brand is stepping into new territory with the launch of its exclusive creation, ABC Reserve, a finely crafted whisky-infused beer. Renowned for its iconic “Extra Stout,” ABC is now venturing into uncharted flavor territories with “Reserve,” inviting consumers on a journey to explore the fusion of two distinct worlds, tailored for those craving unique taste experiences.
Find out about upcoming events and the best places to eat and drink right here!
Loic De Laubriere, Marketing Director of HEINEKEN Cambodia, shared insights into the inspiration behind ABC Reserve: “With ABC Reserve, we’re targeting those dynamic occasions where modern consumers seek a touch of magic. It’s a departure from the ordinary, but ABC has always been at the forefront of innovation. We’re thrilled to see consumers awaken their palates and embark on extraordinary experiences with ABC Reserve.”
Crafted exclusively for Cambodia by ABC’s master brewer, ABC Reserve promises the same dedication to quality as its predecessor, Extra Stout. Utilizing premium barley malt and a subtle infusion of whisky, ABC Reserve boasts a luxurious amber hue, a tantalizing smoky aroma, and a robust, spicy flavor profile. Packaged in a sleek new design featuring signature copper accents, ABC Reserve exudes sophistication from bottle to brew.
Susanne Bose, Master Brewer of HEINEKEN Cambodia, elaborated on the meticulous crafting process: “Developing the recipe for ABC Reserve was a labor of love, guided by consumer feedback to achieve the perfect balance. Expect a full-bodied beer that delivers smoothness with a hint of warmth, reminiscent of the whisky experience but with its own unique charm.”
To unveil ABC Reserve in grand style, a collaboration with Phnom Penh’s esteemed Bar Menaka was orchestrated. Amidst the venue’s opulent ambiance, guests were treated to a curated evening of entertainment, blending diverse musical genres and captivating performances. From local sensation Ouk Sokunkanha to the electrifying beats of DJ Maily, the event crescendoed with an exclusive set by DJ Soda, captivating audiences with her international acclaim.
ABC Reserve will be exclusively available at select premium establishments across key cities in Cambodia, including Phnom Penh, Siem Reap, Sihanoukville, Kampong Cham, and Battambong. Keep abreast of ABC’s social media channels for updates on upcoming events and exclusive parties in these vibrant locales.
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Author: Tom Starkey
Tom Starkey is an International Development graduate from Sussex University with 12-years of experience across 4 continents, Tom's goal is that he wants to showcase his love for Cambodia, where he lives, works and now happily calls home.
